DANGER: Templates in use

Timothy Riecker

Sorry… I thought this image was really funny!

Last night I spent some time reviewing the Comprehensive Emergency Management and Continuity of Operations Plan (which should not be combined into one document) for a small town.  Having reviewed more plans from within the State of New York than I can count, it was readily obvious that a state-provided template was (mis)used in the making of this plan.  The end result: a poorly written plan that can’t be operationalized.

First off, I must say that there is nothing wrong with the template that was used.  This template has been provided and is regularly updated by the Planning staff of the State’s Office of Emergency Management.  Good templates help to ensure consistent formats are applied and all baseline legal and necessary content is included.  There are many planning templates out there across the nation and globally for emergency plans.  Some are good, many are not so good.  The closest I tend to get to a template is using it as a reference.  I generally see the use of templates akin to a Jean-Claude van Damme movie: you think it’s a good idea at first, you soon discover that you don’t really like it but for some reason can’t leave it, and in the end you are left wondering what really happened.

One must keep in mind when using a planning template that one size does not fit all… actually one size doesn’t fit anyone.  While a template, as stated earlier, will provide you with a format and essential content, they don’t provide YOUR detailed information.  If you simply use the template the way most people (wrongly) do, you are essentially doing the Mad Libs version of emergency planning by plugging in titles and locations where it tells you to.  But where does this get you?  Is the plan ‘customized’ simply because you filled in the blanks with your information?  Of course not.  The plan needs to make sense.  The easiest way to determine if it makes sense or not is to read it.  A good plan should provide a strategic-level narrative of how your company, jurisdiction, or organization will respond to and manage the impacts of a disaster.  Who is in charge, and of what?  What does the organization look like?  What priorities must be addressed?

Templates really should be viewed as guidance documents – this will help prevent most user errors.  Plans address needs – so a good needs assessment (threats and hazards) up front will help identify the content of the plan.  Don’t forget to read the plan while you are writing it to make sure that it makes sense.  Consider how it will be used and by whom.  Do we write emergency plans just to fulfill a legal requirement or do we write them so we can use them???

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Tale of An Emergency Manager in Afghanistan

I want to share this story of Mike Cook, the Emergency Manager for the City of Edmonton who spent a year in Afghanistan helping them to improve their fire service and disaster response.  He tells a wonderful, but also sad story of the state of things there.  My congratulations and appreciation to Mike, and those like him, who are committed to helping not only their own communities, but those a world away.

Managing an Exercise Program – Part 3: Identifying Program Resources and Funding

This post is part of a 10-part series on Managing an Exercise Program. In this series I provide some of my own lessons learned in the program and project management aspects of managing, designing, conducting, and evaluating Homeland Security Exercise and Evaluation Program (HSEEP) exercises. Your feedback is appreciated!

Managing an Exercise Program – Part 1

Managing an Exercise Program – Part 2: Develop a Preparedness Strategy

Managing an Exercise Program – Part 3: Identify Program Resources and Funding

Managing an Exercise Program – Part 4: Conduct an Annual Training & Exercise Planning Workshop.

Managing an Exercise Program – Part 5: Securing Project Funding

Managing an Exercise Program – Part 6: Conducting Exercise Planning Conferences

Managing an Exercise Program – Part 7: Develop Exercise Documentation

Managing an Exercise Program – Part 8: Preparing Support, Personnel, & Logistical Requirements

Managing an Exercise Program – Part 9: Conducting an Exercise

Managing an Exercise Program – Part 10: Evaluation and Improvement Planning

 

Exercises can be very resource intensive, have no doubt about that.  Generally speaking, the more you invest in them, though, the more you get out of them.  Certainly discussion-based exercises are usually not as expensive as operations-based exercises.  For all exercise types, however, the largest costs are in the design (staff or consultant time, as well as meeting time), and conduct (again, staff or consultant time, plus the time of the participants).  What resources do you need for your exercise program as a whole?  How do you get them?

First of all, let’s discuss human resources.  In Managing an Exercise Program – Part 1, I discussed the importance of having an exercise program manager and what some of the qualifications should be for that person.  A program manager is probably the most important human resource you could have for exercises, but certainly this person can’t do it alone.  A good exercise program is able to leverage the experience, support, and ideas of others – both within and outside.  The exercise program manager needs to be a great networker, able to draw people from various agencies into a mutually beneficial partnership.  Some of these agencies will come and go, but some will be strong, permanent partners.  Each partner agency, including your own, should be contributing to the efforts of the group – not only with ideas, but with people to serve as controllers, evaluators, planning team members, etc., physical resources suitable for whatever types of exercises you conduct, and perhaps even funding.

In March of 2008, I founded and co-chaired the New York State Exercise Coordination Committee, composed of several state agencies, departments, authorities, and the Red Cross.  Meeting regularly and communicating often, we were able to pool our resources not only for each individual exercise, but for exercise program management as a whole throughout New York State.  We formulated consistent policies and practices, allocated Homeland Security funds state-wide for exercises and corrective actions, and developed and delivered exercise-related workshops and training courses.  We became the core group for the Training & Exercise Planning Workshop (more on this in the next part) and applied for and coordinated funding requests to FEMA for the Regional Exercise Support Program (RESP), which provided contractor resources to state and local exercise initiatives.  We were not only able to help each other, but we were able to benefit the state as a whole.  This model can be applied to other states; county and local governments; and consortia of public, private, and not for profit groups.

Keep in mind that the HSEEP cycle is just that, a cycle.  You will constantly be revisiting each of these steps – sometimes out-of-order – including determining needs and sourcing of resources.

HSEEP Cycle

HSEEP Cycle

What resources do you think you will need to manage your program?

Be on the lookout for Managing an Exercise Program – Part 4: Conducting an Annual Training & Exercise Planning Workshop.

Kudos to Cleveland

As I was typing away at the State Preparedness Report for a client late into the night last night, I would check new blog posts while the FEMA web tool would save and load new pages (the PREPCAST portal was gruelingly slow as the deadline for every state is December 31st).  Every couple of hours, a new post would go up in the WordPress Emergency Preparedness category from the Cleveland, Ohio Public Safety Department as they updated readers on the weather, road conditions, snow removal, parking, and safety matters.  Essentially, they would provide a mini situation report for the public and include whatever information residents needed to know.

This is certainly a best practice and excellent utilization of a blog to provide up to date information.  Great job Cleveland!

How does your jurisdiction disseminate emergency information?

Gunman Ambushed Firefighters in NYS

National Fallen Firefighter Memorial, National Fire Academy, Emmitsburg, MD

National Fallen Firefighter Memorial, National Fire Academy, Emmitsburg, MD

I’ve been following a news story today about a gunman who ambushed, shot, and killed two volunteer firefighters in Western New York this morning.  Two other firefighters were wounded in the incident as well.

This is an absolutely horrible occurrence, and provides another example of how first responders around the world risk their lives each and every day.  When the whistle blows at the fire station, those who respond expect to be responding to help someone who is sick or injured, to put out a fire, or to manage a motor vehicle accident.  They don’t expect to be shot at.  Sadly, on occasion, it does happen.  I’ve even had a shotgun aimed at me once when responding to a medical call as a firefighter/EMT – by the abuser in a domestic abuse situation.  These things aren’t supposed to happen to the good guys.

As the sun sets on the day of the eve of Christmas, my thoughts and my heart go out to the victims and the loved ones of those victims, not just of this incident, but of all incidents this year.  We’ve seen several horrific shootings and other acts of violence as well as devastation from mother nature.   Please keep these families in your thoughts and be sure to thank a veteran or a first responder for keeping us safe.

Active Shooter Info from DHS

Good active shooter info from DHS.

The Security Takeaway

The tragedy in Newtown, Conn.  raised awareness of the Active Shooter threat. Listed below please find links to a number of reference and training resources which highlight response to the Active Shooter threat.

DHS Reference Materials:

DHS, Active Shooter – Booklet:   How to Respond www.dhs.gov/xlibrary/assets/active_shooter_booklet.pdf

 FEMA Online Courses:

Active Shooter:  What You Can Do http://training.fema.gov/EMIWeb/IS/IS907.asp

 

 

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15 Seconds to a Better Presentation

I was doing a lot of reading last night… Another article I came across was published on Inc.com and was written by Geoffrey James.  The article is all about first impressions and how to maximize that little bit of time (the article cites 15 seconds) that you have to grab an audience’s attention.  The information in this article is great for training programs, business presentations, and even meetings.  I’m certainly going to try these suggestions for my next presentation.

I’ve included the article below.

15 Seconds to a Better Presentation

These four simple rules will help ensure that your audience sits up and pays attention.

It takes an audience about 15 seconds (at most) to decide whether your presentation is worth their attention. Fritter away those fifteen seconds and your audience will either mentally check out or pull out their phones to start texting.

Here’s how to begin a presentation so that your audience really sits up and takes notice.

1. Have somebody else introduce you.

Don’t waste time explaining who you are and why you’re there. Write a short (100 word) bio and a short statement (50 words) of what you’ll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.

2. Do not tell a “warm-up” joke.

I have no idea how the “warm-up joke” became part of conventional business wisdom. Most of the time, the “joke” consists a weak attempt at situational humor (like “why are these meetings always on Monday?”) that merely communicates that you’re nervous and unsure of yourself. The rest of the time, the “joke” is a long story with an obvious punch line that tries everyone’s patience.

3. Do not begin with “background.”

Many presentations begin with a corporate background that’s intended to build credibility. (Example: “Our company has 100 years of expertise!”) The problem here is that at the start of a presentation nobody cares about your company. You’re asking them to translate your background information into something that’s meaningful to them and their business. Why should they bother?

4. Open with a startling and relevant fact.

To get an audience focused on what you’re going to tell them, you must first break through the “mental noise” that causes their attention to waver. This is best accomplished by a slide showing a fact that is new to the audience and important enough to capture their attention. Build the rest of your presentation to answer the business questions that this initial fact has raised in their minds.

Here are two samples presentations to help explain these points:

BAD:

“Hi, I’m John Doe from Acme and I’ve been working in the widget industry for 20 years. And boy, has it been an exiting time (just kidding!) Acme is the industry leader in widgets with over a million satisfied customers!! I’m here today to talk to you about how we can help you save big money on your purchases of high quality widgets.”

BETTER:

“Yes, one million dollars.” (Pause.) “That’s how much money you’re losing every year because of widget failure. Fortunately, there IS a better way and I’m going to explain how you can easily save that money rather than waste it.”

Needless to say, the slides in the above example are simplistic. The “better” example could probably be made more visually rich, perhaps with an illustration of money going down a drain (along with the $1m).

What’s important here is that you realize why the surprising and relevant first slide is far more likely to capture the audience’s attention than the typical rambling intro.

Please note that the “startling and relevant” fact need not be an attempt to generate fear.  The fact could just as easily be about possible opportunity, the achievement of a long held goal, or something else that inspires. As long as it’s surprising and relevant, the audience will listen.